Project Overview

Newlec Electrical Limited, a long-established family-run business in Essex, needed a modern, user-friendly website to showcase their services and strengthen their online presence. As a trusted provider of electrical solutions, their website had to reflect their professionalism, reliability, and approachable nature while making it easy for customers to find key information and get in touch.

H1 Media Limited was brought in to design and develop a website that not only looked great but also performed efficiently, ensuring Newlec stood out in a competitive industry.

Objectives

The project was driven by several key objectives to ensure the website met both Newlec’s business needs and customer expectations:

• Establish Credibility and Professionalism
  As a company with over 50 years of experience, Newlec needed a website that reinforced their reputation as a trusted and knowledgeable electrical service provider. The design had to reflect their expertise while maintaining an approachable and customer-friendly feel.
• Simplify the User Experience
  Customers looking for electrical services often need quick answers. Whether they were seeking emergency call-out details, a list of services, or a way to request a quote, the site needed to provide clear, structured information that was easy to access.
• Increase Customer Engagement and Conversions
  The site needed to encourage potential clients to take action—whether that was making an enquiry, requesting a callback, or learning more about specific services. Strong calls-to-action (CTAs) were placed strategically throughout the site to guide users toward making contact.
• Optimise for Local Search Visibility
  Since Newlec operates across Southend and Essex, the site needed to be fully optimised for local search terms. Implementing an SEO-friendly structure and content strategy would help attract more organic traffic from potential customers searching for electrical services in the area.
• Ensure Fast Load Speeds and Mobile Compatibility
  Many visitors would be accessing the site from their mobile phones, especially those looking for emergency electricians. The website had to load quickly and work seamlessly across all devices, ensuring a smooth user experience.
• Showcase Services Clearly
  Electrical services can vary widely, from domestic rewires to commercial installations and EV charger fitting. Each service needed a dedicated section that provided concise yet informative content, helping visitors understand exactly what Newlec offers and why they should choose them.
• Make Contacting Newlec Effortless
  Customers needed multiple, easy ways to get in touch. Whether through a phone call, email, or contact form, the website had to make reaching out as straightforward as possible. Features like click-to-call buttons and a simple enquiry form were included to reduce any friction in the process.

Design & Development Approach

User-Focused Design

The website was designed with both residential and commercial clients in mind. A straightforward layout with clear headings and concise content ensured visitors could quickly access the information they needed.

Service Pages

Each key service—such as domestic and commercial electrical work, EV charger installations, and 24/7 emergency call-outs—was given its own dedicated section. These pages provided clear explanations of what Newlec offers, paired with strong CTAs to encourage potential customers to get in touch.

Local SEO & Performance

As Newlec operates across Essex, it was crucial to optimise the website for local searches. We implemented SEO best practices, including keyword-rich content, fast-loading pages, and structured data, to help the site rank well in search results.

Mobile Optimisation

With many customers searching for services on their phones, the website was built to be fully responsive. It performs smoothly on all devices, ensuring a consistent experience whether accessed via desktop, tablet, or mobile.

Contact & Conversion Strategy

To make customer enquiries as easy as possible, we included multiple contact options—such as a simple online form, click-to-call buttons, and clear email details. Strategically placed CTAs throughout the site guide visitors toward taking action.

Outcome

The new website successfully positions Newlec Electrical as a trusted and professional service provider. It delivers a strong first impression, provides a seamless user experience, and has been optimised to attract new business through local search visibility. With a clean, modern design and a focus on usability, Newlec now has an online presence that reflects the high-quality service they provide.