5 Star Plumbing & Gas Ltd, a professional plumbing and heating company based in London, approached us with a clear goal: they needed a high-performing website that would generate more customer enquiries and establish their online presence as a trusted local service. Their existing website was outdated, lacked a modern design, and was not optimised for search engines, meaning they were missing out on valuable leads.

Challenges

The project presented several challenges that needed to be addressed:

• Outdated Website – The old website was slow, lacked a responsive design, and had a cluttered layout that made navigation difficult.
• Poor Search Engine Visibility – The website wasn’t ranking well on Google, which meant they weren’t appearing when potential customers searched for plumbing services in their area.
• Lack of Clear Call-to-Actions (CTAs) – There were no strong prompts encouraging visitors to get in touch, leading to missed business opportunities.
• No Local SEO Strategy – Without location-based optimisation, 5 Star Plumbing & Gas was not competing effectively with other London-based plumbing businesses.

Our Approach

To create a website that would deliver results, we focused on three key areas: modern design, user experience, and SEO performance.

Website Design & User Experience

• We designed a clean, modern, and professional website that reflects the quality and reliability of their services.
• The new site was built to be fully responsive, ensuring a seamless experience across desktops, tablets, and mobiles.
• We improved site speed to ensure quick loading times, reducing bounce rates and improving user engagement.
• A clear and structured layout was implemented to make it easy for visitors to find the information they need.

SEO Strategy & Google Ranking Improvements

• Keyword Research & Implementation: We identified the most relevant keywords that potential customers search for, such as “emergency plumber London” and “boiler installation services.” These were strategically placed throughout the website to improve search visibility.
• Local SEO Enhancements: We optimised the site for local searches by setting up and improving their Google Business Profile, adding location-specific keywords, and embedding Google Maps.
• On-Page SEO Optimisation: We improved meta titles, descriptions, and headings to make sure the website was aligned with Google’s best practices.
• Technical SEO Improvements: We enhanced site speed, fixed broken links, and ensured a proper site structure for better indexing by search engines.

Call-to-Action (CTA) Implementation

• We introduced highly visible contact buttons and forms to encourage customer enquiries.
• Click-to-call functionality was added for mobile users, making it easier for customers to reach out instantly.
• Customer testimonials and trust signals were strategically placed to build credibility and encourage conversions.

The Results

Following the launch of the new website, 5 Star Plumbing & Gas Ltd experienced significant improvements:

• Google Rankings Boost: The website began ranking on the first page for key search terms, increasing organic traffic.
• Higher Engagement Rates: A better user experience led to lower bounce rates and more time spent on the site.
• Increase in Enquiries: The new CTAs and improved search visibility resulted in a noticeable rise in customer calls and online enquiries.
• Professional Brand Image: The modern, sleek website helped establish them as a leading plumbing service in London.

Conclusion

By combining strong design principles with a data-driven SEO strategy, we transformed 5 Star Plumbing & Gas Ltd’s online presence. The business now benefits from a high-performing website that not only looks professional but also delivers real results. This project highlights the impact of a well-optimised website in helping local businesses grow and succeed online.